Accessibility of markets


 
 
Concept Explanation
 

Accessibility of markets

Accessibility of markets

A market is accessible to consumers if it gives good facilities to them and satisfies certain conditions. The conditions are:

¯  The products should be available at the required place, at the required time and in required quantities.

¯  The price should be fair to the customers so that they can afford to buy the products.

¯  Some extra facilities like exchange facilities, after-sales service, home delivery, installment payment and purchase on credit etc. make a market more accessible and acceptable.

 
 


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